What is Generative Engine Optimization?
GEO is about how companies appear in the answers of AI assistants such as ChatGPT, Gemini or Perplexity – whether they are named, in what position and with which facts.
Isn't classic SEO enough?
SEO remains important. But more and more questions are answered directly by AI systems that name a few specific companies instead of listing links. A good Google ranking does not guarantee a mention in those answers.
Which AI systems are tested?
Twelve models from OpenAI, Anthropic, Google, xAI, Perplexity, Meta, Mistral AI, DeepSeek, Alibaba, Moonshot AI, Amazon and Cohere – including Perplexity Sonar, a system with live web search.
Why do the models answer differently?
They differ in training data, architecture and whether and how they search the web live. That is why we test every model individually and repeatedly.
Do the results match what users see in ChatGPT?
We query the models via their programming interfaces. The providers' apps sometimes also use web search, location and history, so individual answers may differ. The report discloses the methodology.
How do AI models find and assess a company?
Less by keyword density than by context, machine readability for AI crawlers such as GPTBot or ClaudeBot, and mentions in trustworthy sources.
What role do llms.txt and JSON-LD play?
JSON-LD (Schema.org) describes your company in a structured, machine-readable way; llms.txt is a compact text file for AI systems. Both can help convey facts correctly – but an effect on individual models cannot be guaranteed.
What is an AI hallucination in a brand context?
Models sometimes repeat incorrect or outdated details – addresses, prices, services. The report checks the answers against your block of facts and lists discrepancies.
How quickly do measures take effect?
Systems with web search can pick up changes comparatively quickly; models without web search only with new training data. Monitoring makes changes visible over time.
In which languages and markets do you test?
In German and English, globally or for specific markets such as Germany, Switzerland, Austria, the United Kingdom and the USA.
How do you handle my data?
We only process the information required for the audit. Payment is handled by Stripe; reports are provided via personal, time-limited download links.
Does GEO lead to more qualified enquiries?
No one can seriously guarantee that. But AI recommendations arise in an advisory context – being named there reaches prospects at a late stage of their decision.
What happens if you ignore the topic?
Nothing immediate. But the more research runs through AI assistants, the more enquiries go to the providers named in the answers.